3 Tips To Choosing The Social Media Platform That Works For You | Bryant Tyson on Periscope
I'm so excited to finally be able to launch my advice corner.
I've been looking for a fun and interactive platform to host live weekly tips and tricks for small business owners when I found out about Periscope. It's so awesome, it's a live streaming mobile app that allows you to be able to interact with people from all over the world in real-time!
That's exactly what I wanted! I've been immersing myself in the world of Periscope to learn how to effectively use it, and I'm so excited to have launched my first live broadcast yesterday
If you haven't heard of Periscope, search for it in your App Store and download that app! The great thing is that it's connected to your twitter account, so you don't have to create any new accounts!
Follow Bryant Tyson (@memoriesxbryant) on Periscope
Click the last icon on the bottom menu that looks like three people, hit the search icon on the top menu, and search Bryant Tyson or "memoriesxbryant" and follow me for more of my weekly tips, tricks, and ramblings!
Being active on every single social media platform can be insanely exhausting, and can honestly hurt you in the long run.
When I first started my business, I was on everything because I felt that I would miss out on clients by not being everywhere. I had so many sour interactions with clients as a result. Once I realized who my ideal client was, what he/she liked doing, and where she was online -- I was able to narrow down my social media accounts and focus primarily on platforms that my clients were actually using.
I compiled a set of three questions that you should be asking yourself before picking where you want to anchor your brand. These will help you find what's right for you and your brand -- and strengthen that relationship that you have with your client.
// Disclaimer // I'm not discussing your blog platform because I believe every small business owner should have a blog so I'll be getting into that in later updates.
So here goes...
01. What Do I Want To Do?
We all have the end goal of making the SALE (SN: it's not always a physical sale -- it could be gaining a new contact on your newsletter list, gaining a new youtube subscriber, or getting someone to become a fan). I'm referring to what do you want to do on your platform that will work to attract people and lead to your sale.
- If you're looking to increase engagement, consider Facebook or Twitter.
- If you're looking to share behind the scenes looks at you work, consider Instagram.
- If you're looking to share creative projects, consider Instagram or Facebook.
- If you're looking to communicate with your clients, consider Twitter.
By knowing what it is you want to do, you can get a good idea of where you should be.
02. Who Is My Audience?
You want to figure out who the person is that you're trying to reach. This person is called your ideal client. You want to create a detailed profile based on their likes / dislikes, age, gender, demographics, things they like to eat, the brands they wear, income... just, everything!
By knowing who it is that you're trying to attract, you can being making content that they love.
03. Where Is My Client Hanging Out Online?
After you know who your ideal client is, you want to find out where they are hanging out online. You want to find out what social media platforms they love and how they are using them.
Research demographics on each social media platform to find out exactly who is where. That way you know where to go to attract those people. Look at the things that they are sharing with their friends and create similar content. The options are truly endless when you find their hotspots!
Putting It All Together
All these things play a huge role in choosing your social media accounts. If you know,
- What you want to do
- What you want to post
- How to share those posts
- Short updates
- Who your ideal client is
- What they like / dislike
- What content attracts them
- Their interests
You can begin to create an online community on your social media platforms that result in your "SALE". These people will fall in love with what it is that you have to offer.
Check out the full video below from my LIVE Periscope event! All of the good stuff starts at the 7:00 minute mark!
Show Some love. Leave a Comment!
Are you currently using multiple social media accounts? Which ones seem to be working the best for you? Are there any that you're thinking about getting rid of? How's your social media strategy helping you attract more clients? Share your creative content ideas!